Home | Holarchy

Consulting. Marketing. People

Sport

Consult

We drive commercial growth through understanding people, data, AI.

Welcome to Holarchy

Hello

We are a team composed of highly experienced business leaders. We are skilled at driving commercial growth for brands, rights holders and federations through understanding consumers as people / fans, data and analytics, and AI.

We specialise in three pivotal areas: strategic and business leadership (Consulting), marketing strategy and activation(Marketing), and talent development (People).

Meet the team

Duncan is a proven, digitally focused leader with extensive experience at the helm of agencies in both marketing and sports, as well as a management consultancy.

He has a track record of delivering long term, sustainable growth

Tse San is a leader with 20+ years spanning agencies and client-side in B2C and B2B.

She’s the former Head of Brand & Marketing at Maxis and APAC Head of Strategy at Dentsu, bridging business strategy with brand execution.

Kristian had led numerous marketing agencies and innovation start ups.

In 2022, he completed his MSc in Psychology (with a focus on organisational leadership) and a Counselling Diploma.

Our Experience

A snapshot of clients that we have worked with throughout our careers.

Holarchy Explained

The word Holarchy is found in philosophy and represents a collection of holons. A holon is defined as something that is simultaneously a whole in and of itself – self-reliant, independent and unique, as well as a part of a larger whole – a collective organisation.

The terms holon and holarchy were first coined by Arthur Koestler, in his 1967 book “The Ghost in the Machine,” where he used them to describe natural organisms as composed of semiautonomous sub-wholes or parts (holons) that are linked together to form a whole, a holarchy. The book's title nods to his philosophical concept that the entire ‘machine‘ of life and the universe is ever-evolving towards a more complex state.

With the profound changes in marketing, in business and in the world today, helping businesses navigate complexity by understanding consumers or fans as people, through data, is at the heart of how we drive value for clients.

DEI & Sustainability

Diversity, Equity & Inclusion: we are dedicated to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and empowered to bring their authentic selves to work. We believe that diversity is our strength and that by embracing a wide range of perspectives, backgrounds, and experiences, we can drive innovation, creativity, and success.

Sustainability: we are committed to sustainability and making a positive impact on our planet. We believe that it is our responsibility to minimize our environmental footprint and contribute to a more sustainable future for all. We are dedicated to reducing our energy consumption, waste generation, and carbon emissions across our operations.